The Wisconsin Department of Tourism launched its new summer marketing campaign today in various markets across the Midwest around the creative platform of “fun.” The “Picture the Fun” campaign is meant to inspire travelers in Wisconsin to discover and share their idea of fun this summer.

 

The campaign will run in markets across Wisconsin, Illinois, Michigan, Minnesota and Iowa, and feature TV spots, radio spots, print and digital ads, out-of-home marketing efforts, public relations, social media executions, and advertising with the Chicago Transit Authority.

Read the full release.

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