Print and Out Of Home
Print and out of home set the scene for outdoor fun with striking images of bathing suit-clad vacationers with hair made of water. Print will run in Chicago, Minneapolis, and Milwaukee. Bus shelters with the same images will make a splash in Chicago and Minneapolis.
The water hair images will live in summer banners and social creative as well. The Facebook cover image will change periodically throughout the campaign, coordinating with the summer sweepstakes or various summer activities. And the Summer Playlist will make a triumphant return on May 15, enlightening visitors as to how many activities occur within a given week.
The radio spot exposes a shocking revelation: canned sitcom laughter was originally recorded in Wisconsin. So when residents of Chicago, Milwaukee, Minneapolis, Madison, Green Bay, Appleton, and Eastern Iowa hear this spot, they’ll know that the most genuine, joyous laughter comes when you vacation in Wisconsin. Prompting them to plan their own trip at TravelWisconsin.com.
Three TV spots will run in Chicago, Milwaukee, Minneapolis, Madison, Green Bay, Appleton, and Eastern Iowa. In a spot sure to make your stomach growl, “Culinary” features a rapid-fire series of shots of food and drink preparation, presentation, and consumption. In “The Birth of a Smile”, a gleeful smile grows on a little boy’s face in super slow motion as he plunges into a glistening Wisconsin lake with his dad. And “The Lake” continues the David Zucker zaniness, as actor Robert Hays’ attempts to fish go haywire. These three spots show a variety of Wisconsin’s offerings, but they emphasize the most important one: fun
The three 17-second pre-roll videos explore what happens when you take the laughter out of sitcoms. Turns out laughter makes everything better- and the best way to experience it is to head on over to Wisconsin (or at least TravelWisconsin.com)